App Store Ads - getting started and optimising
Over the past year, I've been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS.
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Shopify app growth and analytics
Practical guides on Shopify app revenue analytics, acquisition, retention, and sustainable app growth from Fusionmetrics.
Is the Shopify App Store overcrowded in 2024?
I want to talk about Shopify's app store and give you my analysis from tracking every app on the app store over the last year
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How to use the Shopify Partner API
Shows how to use the Shopify Partner API to see financial data and app events of your Shopify apps with code samples.
Read articleCase Study: Shopify App pricing optimisation
Case Study: Analysing and Optimising a Shopify App's pricing for growth using customer live time value.
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Comprehensive Guide to Understanding Google Analytics Attribution for Shopify Apps
Fusionmetrics offers detailed analysis on listing views and app installations for your Shopify applications. By merging data from Google Analytics and revenue metrics with user behavior analysis, we aim to help you comprehend the main contributors to your app’s value. This guide demystifies how to interpret the attribution report and explains the roles of different … Comprehensive Guide to Understanding Google Analytics Attribution for Shopify Apps Read More »
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Complete Google Analytics 4 Setup for Shopify Apps (including BigQuery)
In this guide I want to show you how to set up GA4 for your Shopify app with the most important features like Conversion events and BigQuery connection. Also we are covering the setup of the Google Analytics Measurement API which has been rolled out in Sept. 2023 on the Shopify app store (not covered … Complete Google Analytics 4 Setup for Shopify Apps (including BigQuery) Read More »
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GA4 support available
We are rolling out GA4 support. If you want to set it up for your dashboard, just drop me a message and I’ll walk you through the details. With GA4 we able to provide a complete view on your listing traffic to give you the complete visibility of your conversion funnel!
Read articleBackend Upgrades are Live
We are thrilled to announce the successful deployment of Fusionmetrics’ cutting-edge backend system, ETL6.1. This remarkable enhancement not only accelerates dashboard loading speed but also paves the way for rapid advancements in the future. With ETL6.1, expect exciting new features and deeper integration with Shopify. We acknowledge that this achievement required an extraordinary effort and … Backend Upgrades are Live Read More »
Read articlePublic Roadmap
Fusionmetrics’ goal is to provide the best analytics solution for Shopify partners. As a founder I am constantly trying to improve the product and I need your help.For this I created a public roadmap where you can vote on which features are most important to you.This will create more transparency for users and also help … Public Roadmap Read More »
Read articleDashboard Performance Improvements
A lot has been happening behind the scenes of Fusionmetrics. Most notably the Dashboard performance was improved. This is was possible by upgrading to a larger database server and tuning of the database on an index level. Furthermore monitoring has been improved to quickly notice any irregularities.
Read articleFusionmetrics Dashboards explained
Fusionmetrics gives you many KPIs and sometimes it’s hard to keep track of all the things you can be track. The following will explain some of the most important KPIs that are available on the dashboard. Revenue and Active Shops Conversion and Revenue Attribution Trial to payed conversion and Revenue attribution: The trial to payed … Fusionmetrics Dashboards explained Read More »
Read articleImprovement: Accurately reproducing Shopify Partner Dashboard figures
Some avid users of Fusionmetrics have pointed out that the 30-month earnings figure is always showing some deviation from the one shown in the Shopify Partners dashboard. Thankfully, one of our users went even so far to give me access to their Partners Dashboard to get to the bottom of the issue. Ultimately the problem … Improvement: Accurately reproducing Shopify Partner Dashboard figures Read More »
Read articleShopify Appstore Earnings Model
Shopify Appstore pricing comes with its own challenges but also opportunities. A major difference of having an Appstore as a traffic source is that every install has an influence on an apps rating and therefore changes the barrier for subsequent installs. To show this, we built a simple model that sets out to capture this … Shopify Appstore Earnings Model Read More »
Read articleNew Module: Trail Analysis
If your app uses subscription charges with trail phase, Trail Analysis gives you insights your future earnings. This shows all shops that have started the trial phase and have not undergone any of the adverse events1 – i.e. in trial and active. The amount of the subscription is added up from the shops with the … New Module: Trail Analysis Read More »
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New KPI: Average Revenue per User
The Average Revenue per User (ARPU) is now shown directly in the KPI overview. Like other metrics in this section, it can be filtered by plan.
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Revenue Metrics explained
In this article we want to dive into how revenue metrics are calculated from financial transaction data like new revenue, expansion, contraction and churn. To calculate transaction data we need two kinds of information: 1. A way to identify each individual customer like A.myshopify.com and B.myshopify.com2. A definition of the revenue periods we want to … Revenue Metrics explained Read More »
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